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Lead Generation Manager

Topline Pro· Marketing
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Hybrid (Brooklyn, NY)$100k - $120k + equityFull-timePosted 11mo ago

About the role

Generative AI powered Shopify for home service professionals. Lead Generation Manager to build and scale outbound programs, own list strategy and enrichment, sequence design, deliverability, and AI-powered personalization to drive pipeline and revenue.

Responsibilities

  • Own and scale outbound (email-first) by building/enriching target lists, writing sequences, and sending at safe, deliverability-friendly volumes.
  • Run a weekly testing cadence with clear hypotheses, A/B variants, and documented scale/kill thresholds.
  • Protect deliverability by managing subdomains/warmup, setting up email authentication, keeping lists clean, and monitoring bounce/spam and domain reputation.
  • Personalize at scale using AI (and video where helpful) with modular copy and dynamic fields.
  • Turn replies into meetings by ensuring CRM capture, routing, and SLAs with Sales/RevOps, and closing the loop on lead quality.
  • Report pipeline metrics: positive reply rate, meetings per 100 prospects, qualified meeting rate, SQL rate, and attributed pipeline.
  • Document what works as playbooks, copy blocks, targeting rules, QA checklists, and simple dashboards.
  • Collaborate with Sales, RevOps, and Marketing on ICP, targeting, messaging, and timing.
  • Expand beyond email once baselines hold by layering calls, LinkedIn, targeted ads, or direct mail.

Qualifications

  • 5+ years in B2B marketing, including 2+ years owning cold outbound end-to-end.
  • Proven outbound to pipeline results, with metrics you can share.
  • Fluent with Apollo or Instantly/Lemlist (or similar) and a CRM like Salesforce or HubSpot.
  • Manage deliverability end to end — subdomains and warmup, email authentication, list hygiene, and monitoring bounce and spam rates and sender reputation.
  • Run weekly A/B tests with clear hypotheses and scale/kill thresholds.
  • Personalize at scale and write crisp cold emails that earn replies and meetings.
  • Align with Sales/RevOps on ICP, targeting, and messaging, and ensure replies are captured and routed in the CRM with SLAs.

Skills

Required:Outbound marketingDeliverability managementPersonalization at scaleCRM & alignmentA/B testing

Benefits

  • Competitive cash compensation ($100k–$120K) and equity package
  • In-office role based in Domino Park, Brooklyn (5 days/week)
  • Full Medical, Dental, and Vision coverage
  • Monthly wellness stipend
  • 401(k) plan (non-matching)
  • Unlimited vacation, 9 company holidays, 1 annual volunteer day
  • New hardware and workspace enhancements
  • A fun, supportive team and regular cameos from office dogs
Last updated Jul 8, 2026. Interested? Apply on the company site.
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About Topline Pro

Generative AI powered Shopify for home service professionals

Topline Pro (formerly ProPhone) is a Generative AI platform enabling home service businesses to be easily discovered, trusted and booked, directly. The AI-driven interface rapidly and affordably creates a custom, SEO-optimized website along with a application to help sync content to and from local listings, put social media communications on autopilot and enable the business owner to easily get paid online.

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