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Marketing Lead

kapa.ai· Marketing
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Remote$70k - $110k + equityFull-timePosted 11mo ago

About the role

Marketing Lead at kapa.ai focused on inbound growth, messaging, and content across multiple channels to generate qualified leads and sales opportunities for account executives.

Responsibilities

  • Own the entire inbound growth engine from initial demand generation through to sales enablement
  • Develop and test messaging strategies that resonate with different ICP pain points
  • Build a cohesive content machine across multiple channels (website, blog, LinkedIn, newsletter, customer stories, SEO, and paid ads)
  • Design and execute a comprehensive inbound marketing strategy that drives qualified leads
  • Craft compelling messaging frameworks tailored to technical audiences and their specific pain points
  • Produce and optimize content across all key channels: website copy, blog posts, LinkedIn content, newsletters, customer case studies, SEO-optimized articles, and paid ad campaigns
  • Manage a network of contractors while also creating high-quality content yourself when needed

Qualifications

  • Demonstrated ability to develop messaging strategies based on deep customer understanding
  • Strong writing skills and the ability to translate technical concepts and features into compelling narratives
  • Experience building and scaling inbound marketing programs, ideally in B2B SaaS or developer tools
  • Hands-on experience managing multiple content channels and contractors simultaneously
  • Comfort with both strategic planning and tactical execution
  • Experience with SEO, paid advertising, and marketing analytics

Skills

Required:Data AnalyticsWritingInbound Marketing
Last updated Aug 19, 2026. Interested? Apply on the company site.
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About kapa.ai

The fastest way to build AI assistants on technical content

kapa.ai makes it easy for technical companies to build AI support and onboarding bots for their users. Teams at +150 leading startups and enterprises incl. OpenAI, Mixpanel, Mapbox, Docker, Next.js and Prisma use kapa to level up their developer experience and reduce support. We enable companies to use their existing technical knowledge sources incl. docs, tutorials, chat logs, and GitHub issues to generate AI bots that answers developer questions automatically. More than 750k developers have access to kapa.ai via website widgets, Slack/Discord bots, API integrations, or via Zendesk.

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