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Integrated Marketing Communications Manager (Coffee Category)

Vesync.com· MKT - Brand – Integrated Marketing
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Tustin, CA$110kFull-timePosted 11mo ago

About the role

The Integrated Marketing Communications (IMC) Manager is responsible for planning, executing, and optimizing integrated marketing campaigns that drive awareness, engagement, and sales for specific products or product lines for the Levoit brand with a focus on the vacuum and humidifier categories.

Responsibilities

  • Regional Product Strategy Adaptation (15%): Collaborate with PM/PMM/GTM to own product campaign planning cadence; lead segmentation and positioning of target markets; develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix).
  • Integrated Campaign Management (50%): Plan and manage multi-channel marketing campaigns (digital, retail, events) tailored to regional audiences; develop regional campaigns for launches and promotions; coordinate budget allocation and KPI setup; measure and optimize campaign performance.
  • Regional Collaboration (10%): Collaborate with regional sales, retail partners, and brand partners to drive awareness, acquisition, and revenue; collaborate with DTC team to drive revenue and enhance storytelling on owned platforms.
  • Multi - Channel Touchpoint Management (10%): Design channel-specific communication strategies; construct a consumer touchpoint map; establish regional localization content standards.
  • Marketing Effectiveness Tracking and Optimization (15%): Build a real-time marketing data middle-office; conduct A/B testing; adjust budget allocation based on attribution.

Qualifications

  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years of experience in integrated marketing planning and product marketing with at least 2 years in consumer electronics or related tech-driven category (e.g., smart home, kitchen appliances, personal electronics) for the US market.
  • Experience working in a global company with exposure to regional or global campaign management.
  • Strong analytical, project management, and communication skills.
  • Experience with digital marketing, campaign analytics, and project management tools.
  • Creative thinker with attention to detail and results-driven approach.

Skills

Required:Marketing strategy and planningCampaign managementAnalytics and measurementCross-functional collaboration

Benefits

  • 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents
  • 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
  • Generous PTO policy + paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Gym
  • Pet Insurance
  • Fully stocked kitchen
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Vesync.com

smart homeconnected lifestylessmarter products
Company profileWebsite

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