Director of Growth Marketing (Levoit & Cosori)
Vesync.com· Growth Marketing
Tustin, CA$180kFull-timePosted 4d ago
About the role
Director of Growth Marketing owning Levoit’s acquisition, education, conversion, and retention across all channels, building and scaling a growth engine for profitable customer acquisition, category penetration, and customer lifetime value across DTC, Amazon, and retail-supported channels.
Responsibilities
- Own Levoit's end-to-end growth strategy, driving customer acquisition across paid, owned, partnership, influencer, affiliate, and emerging channels.
- Lead growth planning, forecasting, and performance management, including CAC, ROAS, MER, contribution margin, and payback objectives.
- Allocate marketing investment based on incremental business impact and profitable growth opportunities.
- Develop and execute a robust experimentation roadmap spanning audiences, creative, offers, landing pages, and customer journeys.
- Build a culture of data-driven decision-making, accountability, and continuous optimization to accelerate growth and improve marketing efficiency.
- Lead Levoit’s performance marketing and creative strategy, ensuring acquisition efforts drive both short-term revenue growth and long-term brand equity.
- Partner with IMC, Creative, Content, Product Marketing, and agency partners to develop high-performing campaigns that drive awareness, consideration, and conversion.
- Establish scalable frameworks for audience, messaging, and creative testing across the customer journey.
- Translate consumer insights, category education opportunities, and behavioral data into compelling messaging that addresses customer needs and purchase barriers.
- Ensure performance creative effectively balances brand storytelling, product differentiation, and conversion objectives.
- Oversee agency and in-house resources across Meta, Google, YouTube, Amazon Advertising, TikTok, CTV, affiliate, influencer, and emerging channels.
- Establish measurement and attribution frameworks that enable effective budget allocation and clear visibility into incremental business impact.
- Own Levoit's digital commerce growth strategy, driving continuous improvements in website performance, conversion rates, customer experience, and revenue efficiency.
- Lead cross-functional efforts with E-commerce, Product, UX, and Analytics teams to identify and remove friction across the customer journey, including product discovery, merchandising, landing pages, product detail pages, and checkout experiences.
- Develop and prioritize a data-driven CRO roadmap focused on increasing conversion, average order value, and revenue without relying on increased media spend.
- Establish a rigorous testing and optimization framework across site experiences, customer journeys, messaging, offers, and on-site merchandising.
- Optimize the full-funnel customer experience by connecting category education, product discovery, social proof, reviews, and conversion-driving content.
- Improve engagement and purchasing efficiency across desktop and mobile experiences, ensuring a seamless path from awareness to purchase.
- Define measurement and reporting frameworks to evaluate customer behavior, conversion performance, and incremental business impact.
- Own lifecycle marketing strategy across email, SMS, app engagement, subscription programs, and filter replacement initiatives.
- Develop customer journeys that increase retention, repeat purchase rates, and customer lifetime value.
- Drive cross-sell and upsell strategies across the Levoit portfolio.
- Establish customer segmentation frameworks based on needs, behaviors, lifecycle stage, and purchase history to improve personalization and marketing effectiveness.
- Build, lead, and develop a high-performing growth marketing organization focused on accountability, execution excellence, and continuous learning.
- Provide strategic leadership across the North America business, partnering closely with Brand, E-commerce, Product Marketing, Analytics, Product, and Executive Leadership teams.
- Establish operating rhythms, performance objectives, and success metrics that align growth initiatives with broader business goals.
- Manage and develop agency partners and external resources to extend team capabilities and accelerate business outcomes.
Qualifications
- 10+ years in growth marketing, performance marketing, or digital customer acquisition.
- Experience scaling a consumer brand generating $50M+ in annual revenue.
- Significant experience in DTC e-commerce.
- Proven success managing multimillion-dollar media budgets.
Skills
Required:Growth strategyPerformance marketingLifecycle marketing
Benefits
- 100% covered Medical/Dental/Vision for employee AND spouse + dependents
- 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
- Generous Sick + Vacation policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
Last updated Oct 21, 2026. Interested? Apply on the company site.
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