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Director of Growth Marketing

Vesync.com· H - Business
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Tustin, CA$180kFull-timePosted 3w ago

About the role

Director of Growth Marketing responsible for building the growth engine, acquisition strategy, lifecycle, and site economics for VeSync’s health & wellness brands. Lead a building phase pre-launch, owning channel mix, CAC/payback, team development, and measurement to drive membership growth.

Responsibilities

  • Own the Acquisition Roadmap: Set the channel mix, the testing plan, and the sequence. Meta first, expanding across channels as we learn what works and where the audience actually is.
  • Own CAC and Payback: Carry the acquisition number and the economics under it. Decide what we spend, where it goes, when to push, and when to stop.
  • Build the Operating Model: Decide where media buying sits, agency or in house, and change it when the stage changes. Build the test and learn cadence that makes those decisions repeatable.
  • Build the Team: Lead and grow the growth function, starting with the Creative Strategist and extending into lifecycle and media as the business supports it.
  • Hold the Creative Pipeline to Performance: Creative diversity is the primary lever on the platforms. Set what gets tested, how tests are structured, and what the results mean for what gets made next.
  • Own Lifecycle and Retention: Build onboarding, engagement, and renewal programs for a membership business.
  • Own the Site as a Growth Surface: Own conversion, the offer, and the roadmap for what the site needs to do.
  • Direct the Measurement Stack: Define what the measurement infrastructure must answer and translate insights into decisions.
  • Work the Economics: Model CAC, payback, and lifetime value; initial cohort work is directional and shared with leadership.

Qualifications

  • Bachelor’s degree required.
  • 8+ years in growth or performance marketing for consumer (B2C) brands, with hands-on DTC experience and time spent leading teams and agency partners.
  • Built, not only scaled: Has started an acquisition program from zero and set a first CAC target without historical data.
  • Thinks in Lifetime Value: Comfortable with CAC to LTV modeling, cohort behavior, and payback windows; experience with subscription/membership/replenishment models.
  • Strategic and in the Details: Able to spec tests, read results, and judge agency work.
  • Technically Fluent: Comfortable directing a martech and measurement stack without needing to implement it.
  • Comfortable with Ambiguity: Able to build while branding/claims framework is still being settled.
  • Cross-Functional Collaboration: Partners with product marketing, brand and creative, product, ecommerce, CX, and finance.

Skills

Required:Growth strategyLifecycle & retentionMeasurement & analyticsMartech & CDPTeam leadership

Benefits

  • 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents
  • 401K with 4% employer match (eligible after 90 days, 100% vesting)
  • Generous PTO policy + paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Fully stocked kitchen
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Vesync.com

smart homeconnected lifestylessmarter products
Company profileWebsite

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