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Performance Marketing Manager

Topline Pro· Marketing
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Hybrid (Brooklyn, NY)$130k - $150kFull-timePosted 11mo ago

About the role

Performance Marketing Manager responsible for leading paid media efforts across Meta and experimentation with Google, YouTube, TikTok, and Reddit to drive scalable growth for Topline Pro.

Responsibilities

  • Own the end-to-end management of paid marketing campaigns on Meta Ads Manager, with expansion into Google Ads Manager, TikTok Ads Manager, YouTube Ads, and Reddit.
  • Build and execute full-funnel media strategies designed to drive customer acquisition and retention.
  • Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing.
  • Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS.
  • Explore and scope new channel opportunities as performance stabilizes across core platforms.
  • Create briefs for new ad creatives and work with internal or external resources to bring them to life.
  • Build simple, repeatable systems for campaign launches, reporting, and learnings.
  • Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development.
  • Partner with Data, Ops, and Engineering to ensure data accuracy and end-to-end attribution.
  • Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly.

Qualifications

  • 3+ years of experience managing paid social campaigns for a high-growth B2B or SaaS product.
  • Proficiency in GA4, and Excel/Google Sheets.
  • Hands-on experience designing and analyzing A/B or creative tests.
  • Strong analytical mindset — fluent in campaign metrics, CAC, and data storytelling.
  • Excellent copywriting instincts and ability to identify what resonates with small business owners.
  • Experience managing budgets, pacing spend, and reporting on performance.
  • Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams.
  • Comfortable driving complex projects independently while staying highly organized.
  • Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making.

Skills

Required:Paid social campaign managementGA4Excel/Google SheetsA/B testing

Benefits

  • Full Medical, Dental, and Vision Health Coverage
  • 401(k) plan (non-matching)
  • Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year
  • Company-paid Wellhub membership for fitness and wellness
  • Dinner covered with Uber Eats + a stocked kitchen to keep you fueled
  • Opportunity to take on significant responsibility and ownership in scaling a product that can change the lives of home service pros
Last updated Jul 8, 2026. Interested? Apply on the company site.
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About Topline Pro

Generative AI powered Shopify for home service professionals

Topline Pro (formerly ProPhone) is a Generative AI platform enabling home service businesses to be easily discovered, trusted and booked, directly. The AI-driven interface rapidly and affordably creates a custom, SEO-optimized website along with a application to help sync content to and from local listings, put social media communications on autopilot and enable the business owner to easily get paid online.

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