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Director, Channel Marketing

Yubico· Marketing – Partner & Channel Marketing
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Remote$180k - $200kfull-timePosted 11mo ago

About the role

Lead and develop a global channel marketing team to accelerate Yubico's global channel pipeline, strengthen distributor relationships, and increase visibility across partner ecosystems.

Responsibilities

  • Lead and develop a global team of channel marketing managers across the Americas, EMEA, and APJ.
  • Define and execute Yubico’s global channel marketing strategy, including annual planning, partner segmentation, and integrated GTM priorities.
  • Manage strategic distributor relationships in the Americas, including joint planning, reviews, and marketing execution.
  • Build and manage annual channel marketing plans for key distributors, aligning with global strategy and regional sales.
  • Develop global channel programs such as webinars, digital campaigns, content syndication, events, and co-branded initiatives.
  • Oversee global MDF governance, including budget planning, proposals, approval workflows, and ROI tracking.
  • Track and analyze partner performance, campaign effectiveness, and pipeline contribution.
  • Serve as a global liaison to support product launches, partner programs, and regional alignment.
  • Travel up to 25–30%.

Qualifications

  • 15+ years of B2B technology marketing experience.
  • 10+ years in channel or partner marketing roles.
  • Experience managing distributor-led marketing programs, especially in Americas, Public Sector, and LATAM markets.
  • Experience managing a global team.
  • Deep understanding of global channel ecosystems, including distributor and reseller dynamics.
  • Strong skills in MDF planning, co-marketing execution, and ROI reporting.
  • Excellent relationship-building and communication skills.
  • Analytical mindset with data-driven decision making.
  • Highly organized, self-starter, thrives in fast-paced environments.
  • Bachelor’s degree in Marketing, Business, or related; MBA is a plus.

Skills

Required:Channel Marketing StrategyDistributor Relationship ManagementData Analysis & ROI Reporting

Benefits

  • Competitive salary of $180,000 - $200,000.
  • Health coverage including dental and vision, with company-paid premiums.
  • Retirement plan with 401K match up to 6%.
  • Wellness reimbursement of $1,200/year.
  • Professional development stipend of $3,000 and mentorship.
  • Vacation and holiday leave: 15 vacation days, 10 holidays, 7 sick days.
  • Paid parental leave: 8 weeks for all parents, additional 8 weeks for birthing parents.
  • Commuter benefits.
  • Inclusive, globally minded company culture.
Last updated Feb 6, 2026. Interested? Apply on the company site.

About Yubico

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