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Founding Marketer

Weave· Marketing
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Hybrid (San Francisco, CA)$150k - $225k + equityFull-timePosted 5mo ago

About the role

Founding Creative Marketer role at Weave (YC W25) focusing on end-to-end product launches, content, and brand-building to drive pipeline, signups, and revenue growth for an AI-powered engineering productivity platform.

Responsibilities

  • Own launches end to end. Plan, sequence and ship tier-1 product launches, including positioning/naming, launch video, LinkedIn thread, landing page, customer quotes, and follow-on content for two weeks.
  • Build the creative. Create assets (launch videos, ads, landing pages, blog graphics, demo edits, social cuts) from concept to shipped asset.
  • Build the content engine. Write and edit posts, threads, blogs, case studies, and launch collateral; act as writer and editor.
  • Run the growth playbook. Design, run, and measure experiments across organic social, paid, SEO, lifecycle, partnerships, and community.
  • Partner with product. Sit in on scoping next releases, push back on launches that won’t land, sharpen those that will.
  • Build the brand. Ensure every touchpoint reinforces Weave as the obvious choice for top engineering teams.
  • Be flexible. Alternate between writing copy, editing video, briefing podcast guests, or wiring up attribution pipelines.

Qualifications

  • Proven track record on launch videos. Scripted, shot, edited, and shipped launch content that drove pipeline with measurable receipts.
  • Repeated virality on X (Twitter) and LinkedIn with explainable success.
  • Advanced editing chops. Proficiency in Premiere, After Effects, Figma, CapCut; strong motion, sound design, and pacing.
  • Excellent writing ability. Capable of producing shareable LinkedIn posts, cited blogs, and compelling launch announcements.
  • Product taste. Ability to discern which launches are worth the effort and articulate why.
  • Fast, ownership mindset. Able to write briefs, ship, and report outcomes without waiting for a brief.
  • Cares about developer tools and understands the audience’s reading/sharing behavior.

Skills

Required:Launch video productionViral content creationVideo editing softwareWriting & storytellingProduct sense

Benefits

  • Competitive pay + early equity
  • Health/vision/dental insurance covered
  • Free lunch/dinners/snacks
  • Yearly team offsite with regular team events
  • Yearly $500 learning/development stipend
  • SF location with a fast-moving team (high code output)
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Weave

AI to understand engineering work

Weave uses AI to understand engineering.

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