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Marketing Operations Manager

Basis AI· GTM
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New York Office$100k - $200kFull-timePosted 4mo ago

About the role

Marketing Operations role focused on building and governing Basis' marketing systems and processes to turn marketing activity into qualified pipeline, with emphasis on ICP/segmentation, lead scoring, attribution, event ops, and CRM/MA hygiene.

Responsibilities

  • Build Marketing Operations from the ground up, own systems and processes that turn marketing activity into qualified pipeline
  • Define and score ideal customer profile (ICP) and segmentation logic
  • Build and maintain lead scoring models, nurture, routing, recycling, and disqualification workflows
  • Design and manage attribution tracking linking spend to pipeline and revenue
  • Run operational backbone of events motion—capturing, scoring, and routing event leads
  • Maintain CRM and marketing automation stack, ensure data integrity and integrations across marketing, sales, and RevOps
  • Codify playbooks, instrument funnel, build leadership reporting, and help grow the team as GTM expands

Qualifications

  • 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
  • Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and integrations between them
  • Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)
  • Strong command of multi-touch attribution and funnel reporting—ability to connect marketing activity to pipeline and revenue
  • Bachelor's degree or equivalent practical experience
  • Ability to work in office in Manhattan 5 days per week

Skills

Required:Marketing OperationsICP/SegmentationLead ScoringAttribution & Analytics

Benefits

  • Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; 6 coaching & 6 therapy sessions through Spring Health; Basis covers 100% of Wellhub Gold membership with access to fitness and wellness apps
  • Time off: Unlimited PTO + 12 paid company holidays
  • In-Office Perks: Daily meal stipends, fully stocked kitchen, $300 toward custom desk setup
  • Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
  • Team Culture: Monthly office activities and optional team happy hours
  • Parental Support: Access to Carrot Fertility and paid parental leave
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Basis AI

AI agents built specifically for accountants

AI agents built specifically for accountants

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