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Event Marketer

Sierra· Marketing & Communications
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San Francisco, CA$170k - $200kFull-timePosted 3mo ago

About the role

Sierra is seeking an Event Marketer to build and run Sierra’s third-party event portfolio, design high-impact event experiences, enable Sales for events, run integrated campaigns, and measure performance.

Responsibilities

  • Build the third-party event portfolio: Own Sierra's strategy for industry conferences and sponsorships across our key verticals. Decide where we show up and why—evaluating each opportunity against pipeline goals, audience fit, and brand impact—and shape a portfolio of third-party events that builds our presence in the industries that matter most.
  • Program high-impact event experiences: Design formats that drive real conversations with enterprise buyers—executive roundtables, panels, fireside chats, dinners, and field events—and define the content and messaging behind them. Develop our booth content and on-site narrative so every touchpoint reflects our brand and clearly tells the Sierra story.
  • Own sales enablement for events: Partner closely with Sales to make events a true pipeline engine. Build pre-event targeting and outreach, equip the field with talk tracks and materials, and develop post-event templates, follow-up sequences, and handoff motions that turn conversations into meetings and opportunities.
  • Think in integrated campaigns: Treat events as one channel in a larger story rather than standalone moments. Connect each event to the broader marketing campaign—content, demand gen, social, and ABM—so our presence builds toward a coherent narrative and compounding results.
  • Measure and iterate: Track event performance, gather attendee and sales feedback, and turn it into reusable playbooks. Compile post-event reporting that captures what worked, what didn't, and how we make the next program sharper.

Qualifications

  • 5+ years of event marketing experience planning and executing corporate events, ideally in-house, though agency experience will also be considered.
  • A strategic track record building event programs that drive measurable pipeline—not just well-run logistics, but a clear point of view on which events to invest in and why.
  • Experience designing and programming event formats (roundtables, panels, fireside chats, field events) and developing the content and messaging that make them land with senior audiences.
  • A strong partnership instinct with Sales: you understand how events feed pipeline and can build the targeting, outreach, enablement, and follow-up that convert attendees into opportunities.
  • Demonstrated ability to manage producers, agencies, vendors, and conference/sponsorship relationships—directing execution to a high bar without owning every logistical detail yourself.
  • Exceptional organizational skills and meticulous attention to detail, with the ability to juggle multiple events, timelines, and partners at once without missing a beat.
  • Strong communication and teamwork skills, with the ability to articulate plans, campaign logic, and post-event insights to all levels of the organization.
  • Enthusiasm for managing events nationwide or internationally, with the flexibility to accommodate a dynamic event calendar that requires regular travel.

Skills

Required:Event program strategyContent and session designSales enablement for events
Nice to have:Campaign integration

Benefits

  • Flexible (unlimited) paid time off
  • Medical, dental, and vision benefits for you and your family
  • Life insurance and disability benefits
  • Retirement plan dependent on country of employment
  • Parental leave
  • Fertility and family building benefits through Carrot
  • Lunch, as well as delicious snacks and coffee to keep you energized
  • Discretionary benefit stipend giving people the ability to spend where it matters most
  • Free alphorn lessons
Last updated Sep 23, 2026. Interested? Apply on the company site.
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About Sierra

Better customer experiences. Built on Sierra.

Sierra helps businesses build better, more human customer experiences with AI.

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