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Integrated Marketing Lead

Sierra· Marketing & Communications
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San Francisco, CA$220k - $240kFull-timePosted 4d ago

About the role

Integrated Marketing Lead role responsible for building and leading Sierra's global, integrated marketing programs to generate pipeline, accelerate priority opportunities, and expand within existing customers. Owns the worldwide campaign portfolio across digital and offline channels, including ABM, and partners with Sales, Operations, Product Marketing, Brand, Events, Communications, and regional Marketing leaders.

Responsibilities

  • Drive our campaign strategy: Build an integrated, full-funnel campaign portfolio spanning paid media, organic search, web, email, content, social, OOH, print, and account-based programs. Give every program a clear audience, message, channel role, and business objective.
  • Turn business priorities into pipeline: Translate company priorities by account, vertical, buyer, and region into programs that support acquisition, deal acceleration, and customer expansion. Balance always-on programs with launches and high-impact market moments.
  • Build Sierra’s named-account motion: Orchestrate always-on account-based marketing for Sierra’s highest-priority accounts.
  • Own investment and performance: Set pipeline targets, manage budgets, and determine the right channel and program mix. Partner with operations on attribution, forecasting, reporting, and lead flow. Use performance data to scale what works and reallocate investment quickly.
  • Set the standard for execution: Establish campaign planning, briefing, QA, launch, and optimization rhythms. Ensure Sales has the messaging, assets, and follow-up needed to convert engagement into opportunities.
  • Build and lead the team: Hire, coach, and develop a high-performing team of digital marketing and campaigns professionals. Establish ownership, operating rhythms, and a culture of accountability and experimentation.
  • Use AI to multiply impact: Embed AI and automation across research, audience development, content adaptation, experimentation, and reporting.

Qualifications

  • 12+ years of digital marketing, integrated campaigns, or demand generation experience.
  • Proven record of building and leading teams responsible for pipeline targets, substantial marketing investments, and global campaign portfolios.
  • Deep experience with complex, sales-led enterprise motions, including named accounts, long sales cycles, multi-stakeholder buying committees, and both new-logo and expansion programs.
  • Experience creating global strategies that allow for meaningful regional and market-level adaptation.
  • Strong data fluency, including attribution, forecasting, experimentation, funnel analysis, and translating performance into clear investment recommendations.
  • Ability to move between executive-level strategy and detailed campaign decisions without losing speed or quality.
  • Strong cross-functional leadership and executive communication skills across Sales, Operations, Finance, and Marketing.
  • Practical fluency with AI-powered marketing tools and sound judgment about where automation improves performance.

Skills

Required:Campaign strategyBudgeting & forecastingAccount-based marketing (ABM)Cross-functional leadership

Benefits

  • Flexible (unlimited) paid time off
  • Medical, dental, and vision benefits for you and your family
  • Life insurance and disability benefits
  • Retirement plan dependent on country of employment
  • Parental leave
  • Fertility and family building benefits through Carrot
  • Lunch, snacks and coffee
  • Discretionary benefit stipend
  • Free alphorn lessons
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Sierra

Better customer experiences. Built on Sierra.

Sierra helps businesses build better, more human customer experiences with AI.

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