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Product Marketer

Dust· Marketing
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Hybrid (New York)$160k - $240kFull-timePosted 3mo ago

About the role

Dust is looking for a Product Marketer to shape how we bring a fast-moving, technical product to market and build the engine behind our product launches. You will own launches, storytelling, and cross-functional collaboration from strategy through execution to help customers understand what’s new and why it matters.

Responsibilities

  • Own product launches from initial narrative and positioning through asset creation, amplification strategy, and sales enablement
  • Build and run an always-on launch program that supports at least 5-7 releases each quarter
  • Partner closely with engineering to understand shipping and market impact
  • Establish lightweight launch tiers and processes that bring consistency without slowing the team down
  • Develop positioning and messaging for new capabilities, translating technical innovation into clear narratives
  • Create launch assets across formats (short-form videos, social campaigns, web copy, blogs, livestreams, customer communications, sales collateral)
  • Develop feature overview videos with storyboard and screen capture end-to-end
  • Experiment with new formats and approaches to improve understanding and excitement about Dust
  • Build strong relationships with engineers and user leads to be a proactive launch partner
  • Develop technical fluency to surface important customer and market stories
  • Operate effectively in an autonomous product environment
  • Provide customer, competitive, and market context in product positioning discussions
  • Collaborate with founders and marketing leadership on major product narratives
  • Equip Sales and Customer Success with messaging and assets for launches
  • Partner with Brand & Content to turn product innovation into editorial opportunities
  • Work with Growth and Field Marketing to extend launches across campaigns, events, and channels
  • Maintain clear and differentiating product positioning as the platform evolves
  • Create a reliable pipeline of high-quality product content for teams to use

Qualifications

  • 3–5+ years of dedicated product marketing experience in B2B tech, preferably with a high-growth startup
  • Track record of owning technical B2B product or feature launches from positioning through execution
  • Exceptional product storytelling skills to make complex tech clear and compelling
  • Experience creating across formats: positioning, messaging, web, written content, social, presentations, video/demo storytelling
  • Strong technical curiosity and ability to build credibility with engineers
  • Taste and informed point of view on modern product marketing
  • Comfort operating with ambiguity and choosing the right approach
  • Hands-on working style including copywriting, storyboard development, and launch planning
  • Deep fluency in and curiosity about AI and familiarity with Dust’s product use
  • Based in New York

Skills

Required:Product marketingStorytellingCross-functional collaborationTechnical fluency
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Dust

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