GTM Engineer
About the role
GTM Engineer to own the infrastructure behind how Humaans finds, engages and converts customers, turning go-to-market strategy into automated systems at scale. Works across RevOps, Sales and Marketing to build data pipelines, enrichment, scoring, AI agents, and outbound infrastructure.
Responsibilities
- Own the foundations of our GTM data, keeping HubSpot trustworthy through automated enrichment, hygiene routines and clear ownership rules
- Build enrichment and scoring workflows that turn raw firmographic, behavioural and signal data into ranked, ready-to-action target accounts
- Design signal-based plays that identify meaningful buying signals and trigger the right action at the right moment
- Own cold email as a core outbound channel, including sending infrastructure, deliverability, inbox health, personalisation and monitoring
- Deploy AI agents for research, personalisation, CRM updates and other repetitive GTM workflows, with guardrails that protect quality and our brand
- Connect GTM tools through APIs, defining sources of truth and designing how data moves reliably between systems
- Launch new outbound campaigns continuously, run structured experiments and feed what you learn back into the system
- Treat copy as a testable variable, systematically experimenting with subject lines, opening angles, messaging and CTAs, then incorporating what works into templates and agent prompts
- Partner closely with SDRs, AEs and leadership to identify bottlenecks and ship solutions in days rather than waiting for lengthy projects
- Design experiments with clear success metrics, stop investing in what underperforms and scale what works
- Operate at volume, managing thousands of leads moving through our systems without compromising data quality or targeting
- Continuously look for places where automation, AI or better infrastructure can give the GTM team more leverage
Qualifications
- A systems mindset paired with strong commercial instincts
- Hands-on experience with a modern GTM stack, including tools such as Clay, HubSpot or Salesforce, enrichment providers and sequencing platforms
- Strong understanding of outbound, including ICP definition, targeting, lead scoring, deliverability and what effective outreach actually requires
- The ability to write effective outbound copy and improve it through testing, using reply and positive-reply rates rather than vanity metrics to understand what works
- Enough SQL and Python or JavaScript to solve problems independently, alongside confidence reading API documentation, handling authentication and connecting systems
- Fluency with AI coding and automation tools such as Claude Code, Cursor, n8n or Zapier, with the ability to build, test and ship workflows end to end
- An experimental mindset. You define what success looks like, test assumptions, measure results and use feedback loops to make systems better
- A bias towards building. You learn by tinkering, shipping and seeing what happens rather than waiting until you know everything
- Strong attention to detail, particularly around data quality, automation reliability and the downstream consequences of changes you make
- A track record of building systems that revenue teams actually use. Your background could be SDR, RevOps, Growth, Product or something else entirely
Skills
Benefits
- Market-leading compensation that reflects your value
- 25 days paid time off each year plus public holidays
- Share Options with 5-year exercise window so you don’t feel pressure to exercise if you leave
- Quarterly team events, and company offsites
- Top tier private coverage for health, vision and dental care
- A new MacBook and tools you need to do your best work
- Enhanced parental leave with up to 16 weeks for primary and 4 weeks for secondary
- Learning & development budget

About Humaans
AI-Powered HRIS for high performing teams
Humaans is a next generation HRIS supporting globally distributed organisations. Powered by a flexible data model, deep integrations, fast APIs, and enriched by AI, Humaans removes manual work, reduce compliance risk and enhance your employee experience. Humaans reduces ongoing administrative work by 65% and onboarding time by an average of 55%. We've raised $20 million in VC funding to date. Investors include major Tech players such as Lachy Groom; Slack founder Stewart Butterfield; Shopify founder Tobias Lütke; Figma Founder Dylan Field; Linkedin ex-CEO Jeff Weiner; Stripe COO Claire Johnson; Y Combinator; Moonfire; Frontline Ventures; Exor and more.
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