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Manager of Marketing Analytics

Vesync.com· MKT - Brand – Marketing
Apply on company site
Tustin, CA$150kFull-timePosted 2mo ago

About the role

The Manager of Marketing Analytics and Operations drives data-driven decision-making and operational excellence within the marketing organization, leading measurement, analysis, optimization of marketing performance, marketing technology/automation, and campaign reporting.

Responsibilities

  • Consolidate marketing data from multiple sources into a unified system, ensuring datasets are compatible and accessible for cross-channel insights.
  • Regularly audit, validate, and clean data to maintain accuracy and reliability for decision making.
  • Apply analytics to integrated data to generate actionable insights and support data-driven marketing strategies.
  • Develop and maintain dashboards and reports on key marketing metrics; deliver executive summaries.
  • Ensure accurate measurement of marketing ROI and campaign effectiveness.
  • Create dashboards/reports visualizing key metrics for stakeholders; interpret findings clearly.
  • Provide data-driven recommendations to improve campaign performance, engagement, and budget allocation.
  • Collaborate with functional leaders to design/analyze A/B tests to determine effective strategies.
  • Implement and manage marketing automation tools to scale growth; oversee marketing technology platforms for data flow and performance.
  • Design, document, and refine marketing processes/workflows; centralize vendor management.
  • Develop tools/systems to collaborate with product/marketing/sales channels to ensure regional success.
  • Build and lead a high-performing regional team; foster ownership and results-driven culture.
  • Manage partnerships with external vendors/agencies/developers; define and track KPIs.

Qualifications

  • Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related field.
  • 8+ years of experience in marketing analytics, marketing operations, or related roles.
  • Proficiency with marketing automation platforms, CRM systems, and analytics tools.
  • Strong knowledge of Shopify platform, preferably Shopify Plus.
  • Experience with data analysis, visualization, and reporting.
  • Excellent problem-solving, project management, and organizational skills with the ability to prioritize tasks.
  • Solid understanding of customer behavior and market trends in e-commerce (a plus).
  • Analytic certifications from recognized institutions or platforms (a plus).

Skills

Required:Data consolidation and integrationData quality and governanceAnalytics and insightsDashboarding & reportingMarketing technology & automationCRM platforms
Nice to have:A/B testing

Benefits

  • 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents
  • 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
  • Generous PTO policy + paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Fully stocked kitchen
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Vesync.com

smart homeconnected lifestylessmarter products
Company profileWebsite

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