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Creative Director

Vesync.com· Creative Services – Creative Design
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Hybrid (Tustin, CA)$160kFull-timePosted 2mo ago

About the role

Senior individual contributor and creative authority for VeSync brands Cosori and Levoit, directing creative across channels with a commercialization focus and AI-enabled workflows; not a people-management role, but influential through direction, systems, and alignment.

Responsibilities

  • Own creative direction and final approval. Serve as the final creative approver across brands, holding the quality bar for every asset across paid, organic, e-commerce, packaging, and web - including AI-generated content, which is held to the same bar.
  • Author creative direction and briefs. Translate GTM and campaign strategy into clear, executable creative direction for new product introductions, evergreen content, and brand refreshes: concept, messaging hierarchy, guardrails, shot lists, and references.
  • Direct commercial production. Lead photo and video production end to end, including storyboards, style guides, production proposals, budgets, and post-production review with specific, actionable feedback.
  • Run structured creative reviews. Lead feedback sessions for creative assets with cross-functional stakeholders, and drive revisions through to final approval with clear next steps.
  • Build narrative-led, modular campaign systems. Develop campaign concepts and creative systems that flex across channels, formats, and regions.
  • Own the AI production stack. Build and govern the tools and workflows that bring generative AI into ideation, production, and localization, and set the guardrails for what ships as AI-generated versus traditionally produced.
  • Elevate the craft of the team. Guide Art Directors, designers, copywriters, and editors through direction and feedback, raising the standard of storytelling, design, and execution.

Qualifications

  • Minimum of eight (8) years of progressive experience in creative leadership across brand and performance marketing, preferably with agency and in-house experience.
  • Demonstrated ability to apply strategic marketing and creative expertise to develop campaigns that strengthen brand equity while driving commercial performance.
  • Strong business acumen with the ability to evaluate commercial impact and ROI of creative initiatives, including AI-enabled solutions.
  • Experience leading high-impact initiatives as an individual contributor, influencing cross-functional stakeholders through strategic thinking and clear communication.
  • Exceptional written and verbal communication skills; ability to document decisions, identify risks, facilitate alignment, and provide actionable feedback.
  • Experience designing scalable creative processes, workflows, templates, testing frameworks, and operational systems.
  • Extensive knowledge of digital marketing platforms (Meta, TikTok, Google, Amazon) and expertise in paid social, influencer marketing, and social-first creative strategies.
  • Proven experience implementing and scaling AI-enabled creative workflows for concept development, asset creation, localization, and production efficiency.
  • Hands-on experience leading commercial photography and video production; proficiency with Adobe Creative Suite, Figma, and modern generative AI platforms.
  • Ability to manage multiple concurrent projects across global teams and time zones in a fast-paced environment.

Skills

Required:Creative leadershipCreative strategyAI-enabled creative workflowsPhotography and video production

Benefits

  • 100% covered Medical/Dental/Vision for employee AND spouse + dependents
  • 401K with 4% employer match (eligible after 90 days) and immediate vesting
  • Generous Sick + Vacation policy + paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Fully stocked kitchen
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Vesync.com

smart homeconnected lifestylessmarter products
Company profileWebsite

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