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Product Marketing Lead

Agentio· Marketing
Apply on company site
New York, NY$150k - $250k + equityFull-timePosted 2mo ago

About the role

Product Marketing Lead responsible for ICP, positioning, launches, and sales enablement for Agentio's core product and new launches; builds PMM function from the ground up in a hypergrowth startup.

Responsibilities

  • Own ICP definition, positioning, and messaging for Agentio's core product and new launches
  • Translate product capabilities into clear narratives for sophisticated buyers
  • Build and maintain messaging frameworks—personas, use cases, competitive positioning
  • Lead end-to-end launch planning and execution with phased rollout plans, milestones, and adoption metrics
  • Own product launch calendar, strategy, and communications planning in partnership with Growth and Comms
  • Partner with Product and Sales to ensure narrative, materials, and timing for launches
  • Act as the voice of the product across stakeholders
  • Ship the full enablement bundle (one-pagers, pitch decks and templates, talk tracks, demo scripts, video assets, website and email copy)
  • Standardize sales assets and messaging
  • Bridge between Product and Sales; voice of the customer to Product team
  • Instrument KPIs through full funnel and define success metrics for launches
  • Work with CEO and CTO to improve results based on data and adoption

Qualifications

  • 8+ years of experience in product marketing
  • Proven 0→1 B2B product marketing experience with end-to-end launches
  • Exceptional narrative and positioning instincts for ad-tech and AI
  • Deep understanding of marketing and advertising industry dynamics and measurement
  • Strong cross-functional leadership and ability to own outcomes across Product, Sales, and Marketing
  • Experience influencing product decisions in a tech-driven environment
  • Strong analytical and storytelling skills with data-driven decision making
  • Deep obsession with using AI tools and LLMs to gain leverage and automate tasks
  • Clear, concise communication style for technical and non-technical audiences

Skills

Required:ICP definitionPositioning & MessagingProduct Launch ManagementSales EnablementData-Driven Marketing

Benefits

  • Flexible PTO
  • Comprehensive Health Coverage – Top medical plan through Aetna
  • Dental & Vision Plans – Guardian
  • 401(k) Retirement Plan
  • $100 Monthly Lifestyle Credit
  • Daily lunches and snacks in the office
  • Dinner provided Monday - Thursday
  • Fully subsidized gold tier Wellhub access (LifeTime, Barry's, Solidcore, Headspace, etc)
  • Gym in the building
Last updated Aug 12, 2026. Interested? Apply on the company site.

About Agentio

The AI-Native Platform for Creator Advertising

Agentio automates campaigns end to end, enabling advertisers to scale creator programs across Meta, YouTube, and beyond in hours, not months, while connecting creators with the world's top brands.

Creator AdvertisingCampaign ManagementInfluencer Marketing
Company profileWebsite

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