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Head of Growth Marketing

Firecrawl· Marketing
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Hybrid (San Francisco, CA)$247k - $323kFull-timePosted 2mo ago

About the role

Head of Growth Marketing at Firecrawl overseeing the growth engine across channels (content, SEO/GEO, product marketing, paid, partnerships, social, and emerging distribution) with a hands-on, operator-first approach and direct collaboration with the founders.

Responsibilities

  • Own weekly signup pacing and growth across core acquisition channels.
  • Own growth marketing strategy and execution end to end, including channel selection and pruning.
  • Build a defensible signup mix across SEO/GEO, partnerships, brand, paid, and other durable channels.
  • Take over paid ads program and the agency: audit in first month and decide on scale/fix/end.
  • Inherit and build a real team (product marketing, SEO, paid, YouTube) with community-first hiring.
  • Run cross-channel planning, prioritization, and execution across content, PMM, partnerships, brand, and distribution.
  • Run weekly performance reviews: diagnose misses, identify what's working, and ship corrective action plans fast.
  • Partner with product and engineering on activation, onboarding, and growth constraints outside marketing control.

Qualifications

  • Growth experience at an actual open source company (required). Open source product and audience discovery via repository must be demonstrated.
  • Operator mindset with proven ownership of a growth number (not just advisory).
  • Ability to discuss experiments with numbers and post-mortems (what worked, what didn’t, and changes made).
  • Strong management instincts to run a team with multiple channel specialists and drive accountability.
  • Fluency in modern distribution (SEO/GEO, content, paid, product launches, AI-native discovery).
  • Good messaging taste with ability to uphold quality across outputs without bottlenecking.

Skills

Required:Growth marketing leadershipOpen source growth experienceChannel experimentation and optimization

Benefits

  • Salary: $247,000–$323,000 USD/year (based on impact).
  • Competitive equity in the company.
  • Generous PTO (15 days, increasing with tenure).
  • 12 weeks parental leave (fully paid).
  • Wellness stipend: $100 USD/month.
  • Learning & Development: up to $1,000 USD/year.
  • Team offsites.
  • Sabbatical: 3 paid months off after 4 years.
  • Health benefits (for US-based employees): medical, dental, vision (employee 100%, dependents 50%).
  • Life & Disability insurance, Teladoc, Rightway, mental health support, fertility benefits, EAP, 401(k), pre-tax benefits (HSA/FSA), commuter benefits, and additional voluntary insurance options.
  • SF HQ perks for local employees: snacks, team lunches, etc.
  • E-Bike transportation for SF-based employees.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Firecrawl

The web data API for AI

Firecrawl is a web data infrastructure platform that converts websites into clean, structured data optimized for AI applications through a simple API. Originally built as an internal tool at Mendable to solve their own data ingestion challenges, the team recognized the broader need for reliable web data extraction and transformed it into a standalone product. The platform combines web search, scraping, and AI-powered parsing into a unified solution, focusing on the core developer priorities of reliability, speed, and ease of use. By abstracting away the complexities of web data extraction, Firecrawl serves as the foundational data layer that enables AI applications to seamlessly access and process web content in the exact format they need.

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