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Founding Demand Generation Manager

Basis AI· GTM
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New York Office$150k - $225kFull-timePosted 2mo ago

About the role

Founding Demand Generation Manager responsible for building the account-based engine for the accounting firm market, creating qualified pipeline, and driving land-and-expand growth with high-value firms. In-person, NYC-based role with end-to-end ABM strategy and execution.

Responsibilities

  • Build 1:1 programs for strategic accounts and 1:few programs for broader accounting firm market with deep domain knowledge.
  • Map buying committees across tax, CAS, and audit; identify signals of readiness; design programs to move accounts.
  • Collaborate with Sales and BDRs for priority firms: account research, executive outreach, custom offers, events, direct mail, and deal acceleration.
  • Develop campaigns, partner programs, executive experiences, and webinars for the broader named-account universe; leverage events and partnerships.
  • Work with Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, Events, and Customer Marketing to turn narratives into account engagement and revenue.
  • Maintain high-ownership in account strategy and hands-on execution; strong ABM instincts and commercial judgment.

Qualifications

  • 5-8 years in B2B demand generation, ABM, or field marketing, ideally at high-growth software, AI, fintech, or technical product company.
  • Track record of building 1:1 and 1:few programs that created qualified enterprise pipeline and helped close complex deals.
  • Deep account planning skills across ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy.
  • History of partnering with Sales and BDR teams to prioritize accounts, coordinate outreach, improve follow-up, and accelerate opportunities.
  • Experience using events, field programs, partnerships, referrals, or alliances as part of an ABM motion.
  • Clear point of view on operations: account stages, engagement signals, measurement, and pipeline feedback loops.
  • Technical aptitude and curiosity; able to learn complex products quickly and market credibly to sophisticated buyers.

Skills

Required:Account-based marketing (ABM)Campaign planning and executionSales and BD collaboration

Benefits

  • Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; 6 coaching & 6 therapy sessions through Spring Health; Wellhub membership covering gym access.
  • Time off: Unlimited PTO + 12 paid company holidays.
  • In-Office Perks: Daily meal stipends, fully stocked kitchen, $300 toward custom desk setup.
  • Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan.
  • Team Culture: Monthly office activities and optional team happy hours.
  • Parental Support: Access to Carrot Fertility and paid parental leave.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Basis AI

AI agents built specifically for accountants

AI agents built specifically for accountants

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