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Product Marketing Manager B2C

Alan· Product
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Hybrid (Anywhere in France)Full-timePosted 1mo ago

About the role

Product Marketing Manager B2C at Alan focused on building the engagement engine for Alan Play to drive daily health engagement across a growing, multi-country user base, with a strong emphasis on lifecycle marketing, automation, and cross-functional collaboration.

Responsibilities

  • Build and optimize the engagement engine with Alan Play to drive daily user engagement and retention across members and HR admins.
  • Own onboarding, activation, reminders, reactivation and win-back strategies for a greenfield lifecycle.
  • Develop a scalable lifecycle marketing system and campaigns, focusing on personalisation and efficiency as features ship.
  • Coordinate with Product, Sales, KAM, CSM, and other product teams to align messaging and product storytelling across countries.
  • Create a live Pitch for renewal and new deals, updating as features ship and aligning with current product capabilities.
  • Maintain and iterate on a measurement loop to track real incrementality and daily engagement.
  • Leverage marketing automation tools (e.g., Customer.io, Braze, Iterable) to scale campaigns.
  • Craft emotionally engaging copy and branding that reflects Alan’s product personality.

Qualifications

  • Retention and lifecycle marketing at scale on a consumer product (subscription, gaming, social, media, health and fitness).
  • Ability to build systems and not just campaigns, with examples of machinery that reduced campaign costs.
  • Analytical rigor: funnel analysis, segmentation, holdout designs, and product-metric accountability.
  • Horizontal operator experience: managing many audiences across multiple countries with quick context switching.
  • Genuinely hands-on approach to run campaigns initially to establish scalable processes.
  • Branding sensitivity and ability to convey product personality in campaigns.
  • Strong writing skills for emotion-driven copy and branding.
  • Experience with marketing automation at scale using tools such as Customer.io, Braze, Iterable, or equivalent.
  • Mission-driven with a health-focused perspective and B2B2C sensibility.

Skills

Required:Retention and lifecycle marketingMarketing automationAnalytics and measurementCampaign system designCopywriting / brandingCross-functional collaboration

Benefits

  • Flexible Office options (HQ office, co-working hubs, or full remote with home office equipment sponsorship).
  • Top-tier equipment (MacBook Pro, peripherals, Bose headphones).
  • Flexible vacation policy and working hours.
  • Transport benefits (country-specific).
  • Learning & Training opportunities with budget for conferences and resources.
  • Coaching culture with dedicated coach from day one.
Last updated Oct 1, 2026. Interested? Apply on the company site.
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About Alan

Votre partenaire santé qui prévient, assure et accompagne au quotidien

Alan permet à chacun d’agir sur sa santé physique et mentale, en alliant le meilleur de la prévention et de l’assurance, le tout au sein d’une expérience unique.

assurancepréventionsantébien-êtremutuelle
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