← All roles

Brand Event Manager

Alan· Marketing
Apply on company site
Hybrid (Paris, France)Full-timePosted 1mo ago

About the role

Global Brand Event Manager to turn events into a distinctive, scalable expression of the Alan brand. Owns the global event system, flagship event, and local France events, develops playbooks, templates, and measurement frameworks, and contributes to community-event strategy.

Responsibilities

  • Own Alan’s yearly flagship event: define purpose, audience, positioning, narrative, success criteria; build event roadmap, budget, and production plan; manage agencies, venues, suppliers, speakers, partners, and internal stakeholders; coordinate content, creative, production, guest management, press, influencers, Sales, and local market teams; design guest experience; connect invitations, registration, CRM tracking, attendance, and follow-up; run rehearsals, speaker preparation, run-of-show management, and on-site execution.
  • Build Alan’s recurring event playbook: define main event formats and their purposes (owned events, executive dinners, round tables, speaking opportunities, trade shows, partner events); create templates for briefs, timelines, budgets, approvals, execution, production, follow-up; define role of commercial teams; create reusable content, assets, checklists, and quality standards.
  • Support local teams on local events: help choose formats, define outcomes, review briefs and plans, provide feedback, raise quality; identify scalable local formats.
  • Help shape and execute Alan’s community-event strategy: contribute to Community building strategy; design recurring event franchises and formats; build partnerships with organizations, customers, and opinion leaders; run test-and-learn initiatives that scale globally.

Qualifications

  • At least 5 years of experience delivering events end to end, ideally in Brand, B2B marketing or agency environment
  • Track record of creating original event concepts and formats, not only executing a brief
  • Strong editorial judgement: right angle, speakers and content to make an event memorable
  • Brand creativity: clear point of view on how an event expresses a brand
  • Experience running complex events with multiple stakeholders, agencies, suppliers and speakers (including profiles with special logistics and security needs)
  • Strong production skills: planning, budgeting, vendor and risk management, rehearsals and on-site delivery
  • Experience building repeatable processes, playbooks or templates
  • Understanding of how events drive brand, community and commercial outcomes, comfort with CRM, registration, lead capture and follow-up
  • Experience working with Sales, Marketing, PR, Creative and local market teams
  • Fluent in French
  • Strong written and verbal communication skills in English
  • Based in (or willing to relocate to) Paris, and willing to travel across international markets

Skills

Required:Event strategy and planningVendor and stakeholder managementBudgeting and productionContent and editorial judgmentPlaybook/template developmentCRM and lead follow-up

Benefits

  • Perks & Benefits page linked in job description
  • Cultural values and innovative working methods (strong culture)
Last updated Oct 21, 2026. Interested? Apply on the company site.
Alan logo

About Alan

Votre partenaire santé qui prévient, assure et accompagne au quotidien

Alan permet à chacun d’agir sur sa santé physique et mentale, en alliant le meilleur de la prévention et de l’assurance, le tout au sein d’une expérience unique.

assurancepréventionsantébien-êtremutuelle
Company profileWebsite

More open roles at Alan