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Event & Field Marketing Manager

Kaizen Labs· Business Development
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Hybrid (New York, NY), Hybrid (Washington, D.C.)$100k - $140kFull-timePosted 1mo ago

About the role

Hybrid, New York, NY or Washington, DC based role focusing on building and owning Kaizen's events program, with a strong emphasis on the federal conference circuit, strategic budget ownership, and meaningful pipeline outcomes.

Responsibilities

  • Own Kaizen's events strategy end-to-end. Build and run the annual calendar, anchored to the federal buying year: fiscal year-end, agency budget windows, and the conferences where our buyers actually show up
  • Decide where Kaizen shows up and where it doesn't. Evaluate conferences and sponsorships, negotiate levels and booth placement with organizers, and be willing to walk away. A defensible no matters as much as a good yes
  • Own our physical presence. Booth design, demo staging, collateral, and swag that match the caliber of the product, along with the vendors and production partners who build them
  • Run the field motion alongside sales. Account targeting, pre-event outreach, on-site meeting scheduling, team travel and staffing, and the follow-up that determines whether the show produced anything
  • Own the satellite program around major shows. Executive dinners, agency roundtables, and closed-door briefings, most of them in Washington, where the highest-value conversations often happen off the show floor
  • Land Kaizen leadership on stage and in the content. Speaker placement, panel submissions, and awards in partnership with Brand & Storytelling and Government Affairs, with photo, video, and customer story capture planned into the run-of-show
  • Scope and build Kaizen-hosted events. Define what we should own, whether a summit, a dinner series, or a recurring briefing, and determine whether we host it outright or co-host with a govtech company, consulting firm, or systems integrator
  • Own the budget and the reporting. Manage spend and tradeoffs across the program, and build reporting with BizOps that ties events to pipeline, qualified meetings, and cost per meeting
  • Navigate federal ethics rules. Gift and hospitality limits vary by agency and shift again at the state and local level. Work with Legal to design programs that are both generous and compliant

Qualifications

  • 4-10 years in events, experiential marketing, or field marketing, with direct ownership of strategy and budget rather than execution alone
  • Demonstrated experience owning a conference circuit: which shows to commit to, what a sponsorship is worth, how a booth gets built, and how the week runs
  • Experience running events for federal or public sector buyers is a significant advantage, as are relationships with the Washington venues, producers, and association organizers who make things happen
  • Experience partnering with sales on targeting and follow-up, and comfort being measured against pipeline
  • Experience producing owned events such as dinners, roundtables, and summits alongside conference work
  • Excellent written and verbal communication; comfortable drafting invitations, event briefs, run-of-show documents, and executive prep for senior audiences
  • Sound judgment under time pressure and public visibility

Skills

Required:Events strategyConference circuit ownershipVendor and partner management

Benefits

  • Health & Insurance: 100% coverage across medical, dental, vision; $100,000 life insurance; FSA and Dependent Care FSA; One Medical membership; Fertility and family-building support; 401(k) with 2% match
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Kaizen Labs

Modern, people-first software for America’s public services

Kaizen Labs helps city administrators transform resident experiences with simple digital products like websites, resident permitting, and recreation management.

softwaredigital productspublic servicesrecreationpermittingcommunitygovernment
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