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Technical Product Marketing Manager

Fullstory· Product Marketing
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Hybrid (Atlanta)$150k - $165k + bonusFull-timePosted 1mo ago

About the role

Hybrid, Atlanta-based role focused on developer GTM to make Fullstory a default tool for developers. Own outbound technical voice, messaging, GTM strategy, launches, and enablement across Product, Engineering, Sales, and Marketing to drive product-led growth for developers.

Responsibilities

  • Build and scale AI-native GTM workflows, using LLMs, Claude, and modern AI coding tools to accelerate code sample generation, documentation, and technical content production.
  • Architect developer messaging and positioning, translating telemetry capabilities into developer docs, SDK guides, and sample repositories.
  • Serve as primary outbound technical voice across X, LinkedIn, GitHub, and developer events through code teardowns, utilities, and educational content.
  • Design and execute PLG growth experiments, optimizing developer onboarding from first code snippet to high-value feature adoption.
  • Partner cross-functionally with Product, Engineering, Growth, and DevRel to analyze user behavioral data, remove signup friction, and automate activation campaigns.
  • Champion AI productivity across marketing, establishing best practices for AI agents, prompt engineering, and automated GTM processes for the PMM team.

Qualifications

  • Proven track record marketing to developers or technical audiences, with public technical content, active GitHub repos, or strong dev-focused social presence.
  • AI-native workflow mastery, hands-on experience with AI coding tools (Cursor, Copilot), LLM platforms, and automation tools.
  • Demonstrated success driving PLG conversion loops, optimizing self-serve onboarding, developer activation metrics, and Time-To-Value (TTV).
  • Technical storytelling expertise with a portfolio of self-authored assets showing ability to break down complex concepts.

Skills

Required:Developer marketingAI-native workflow designPLG (Product-Led Growth)Technical storytelling

Benefits

  • Flexibility and Connection: HQ in Atlanta with London team, in-office at least one day per week in Atlanta, flexible PTO, annual company-wide closure and federal holidays.
  • Benefits: sponsored benefit packages for US-based Fullstorians, supplemental coverage options for international Fullstorians.
  • Learning opportunities: professional development programs and annual learning subsidy for US and EMEA-based employees.
  • Productivity support: monthly productivity stipend for US and EMEA-based Fullstorians.
  • Team Collaboration: team off-sites and annual full-company meet-up.
  • Paid parental leave.
  • Bereavement leave, including miscarriage/pregnancy loss.
Last updated Oct 15, 2026. Interested? Apply on the company site.
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About Fullstory

Build better digital experiences with insights from always-on, AI-agent analysts

Discover a behavioral data platform that surfaces user sentiment buried between clicks to create better products that win loyal customers for life.

behavioral dataanalyticsdigital experiencesuser sentimentAI
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