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Brand Lead

Cityfurnish· Marketing
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Hybrid (Gurugram)INR 400k - INR 800kFull-timePosted 4w ago

About the role

Cityfurnish is hiring a Brand Lead to own and elevate all brand communications across channels, build and lead a creative team, and manage influencer partnerships in a fast-paced, ownership-driven startup environment.

Responsibilities

  • Own the end-to-end brand communication for Cityfurnish across all external touchpoints — website, app, performance ads, WhatsApp, email, social media, and listing platforms.
  • Create and manage content for website pages, app screens, product listings, and landing pages that convert.
  • Lead creative strategy and execution for performance marketing — including static creatives, short-form videos, reels, and motion graphics that drive ROI.
  • Establish and enforce brand guidelines, tone of voice, and visual standards across every channel. Act as the quality gatekeeper for all outbound communication.
  • Build, hire, and manage a creative team — graphic designers, video editors, video interns, and motion designers — to produce high-quality output at speed.
  • Own the influencer marketing function — screen, shortlist, and onboard influencers/creators who align with Cityfurnish’s brand. Manage end-to-end influencer relationships, briefs, content approvals, and deliverables.
  • Produce influencer-led content that can be repurposed as performance ads and organic social posts, ensuring it meets brand standards while feeling authentic.
  • Collaborate directly with founders on strategic projects, campaign ideation, and brand positioning decisions.
  • Review and approve all creatives before they go live — ensuring they meet brand hygiene standards while performing well in paid channels.
  • Continuously audit all communication channels (website copy, listing copy, CRM messages, notifications) and fix inconsistencies proactively.
  • Stay current with D2C brand trends, competitor creative strategies, influencer landscape, and emerging content formats.

Qualifications

  • 2+ years of experience in a brand, creative, or content leadership role — preferably at a D2C or consumer startup.
  • Demonstrated experience managing or building a creative team (designers, video editors, interns).
  • Hands-on experience with influencer management — screening creators, negotiating collaborations, managing deliverables, and measuring impact.
  • Strong portfolio showing high-performing creatives — statics and videos that drove measurable results in performance marketing.
  • Excellent command over brand communication — you can write compelling copy, brief a designer, and review output with an eye for detail.
  • Experience owning brand hygiene across multiple channels simultaneously (website, app, ads, email, WhatsApp).
  • Comfortable working directly with founders in a high-ownership, fast-paced startup environment.
  • Strong understanding of what makes creatives perform in paid media (Meta, Google, programmatic).
  • AI-Native Mindset (Strongly Preferred): actively using AI tools to accelerate content creation, ideation, and iteration; able to demonstrate how AI increased output speed and quality; views AI as a multiplier; bonus if you’ve built AI workflows/automations for brand/content.

Skills

Required:Brand strategy and communicationCreative team leadershipInfluencer marketingPerformance marketing comprehension
Nice to have:AI-native workflow
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Cityfurnish

Cityfurnish - Commitment-free furniture rentals for a better you!

Cityfurnish is a rental subscription service for furniture and appliances in India. Today, there are 350M people renting unfurnished or semi-furnished apartments in India; Cityfurnish provides an easy, affordable and hassle-free solution. The founding team shares 25+ years of furniture retailing experience and has grown the business to 8,000+ subscribers.

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