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Marketing Operations Specialist (Data & Systems)

SentinelOne· Marketing
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Hybrid (United States)$92.8k - $128kFull-timePosted 4w ago

About the role

Marketing Operations Specialist (Data & Systems) focused on data integrity, system diagnosis, and AI-informed optimization within the MarTech stack (Marketo, Salesforce, and related tools). Secondary administrator for the MarTech stack, delivering data hygiene, auditing, and system improvements to reduce sync issues and improve reporting.

Responsibilities

  • Technical research and diagnostics: conduct deep-dive audits into system behaviors, sync errors, and workflow logic, using AI tools to accelerate pattern detection and root-cause analysis, to identify why data discrepancies occur.
  • Data hygiene and cleanup: lead ongoing initiatives to de-duplicate records, normalize data fields, and overhaul legacy processes within Marketo and Salesforce, applying AI-driven tools to scale cleanup beyond manual review.
  • Prescriptive problem solving: draft technical requirements and prescribe solutions to improve system efficiency.
  • Advanced reporting and analysis: maintain lifecycle models and ensure leads move through the funnel correctly, using AI to surface anomalies and bottlenecks.
  • Secondary administration: support the primary admins in managing the connective tissue of the stack (Reachdesk, Qualified, Demandbase, Pathfactory, Splash).
  • Systems documentation: create and update technical documentation to ensure logic (scoring, routing, lifecycle stages) is transparent and scalable.
  • Deliver against success measures: reduce Marketo-Salesforce sync errors by 50% in six months; standardize data entry for 100% lead source reporting accuracy; proactively identify workflow bottlenecks.

Qualifications

  • 3+ years in Marketing Operations with strong data analysis and systems architecture focus.
  • Advanced proficiency in Marketo and Salesforce, including smart lists, flow actions, custom objects, and report builders.
  • Analytical mindset with experience auditing large data sets to identify logic errors.
  • Ability to translate technical findings into clear, actionable insights for leadership.
  • Systems-thinking: understanding ripple effects across tools and reporting.
  • AI fluency: comfort using AI tools (e.g., Claude, ChatGPT, Copilot) to draft workflow logic, queries, and documentation as part of regular work.
  • Bachelor's degree in Marketing, Business Administration, Data Science, or related field, or equivalent work experience.

Skills

Required:Marketing OperationsMarketoSalesforceData hygiene

Benefits

  • Restricted Stock Units (RSUs)
  • Employee Stock Purchase Plan (ESPP)
  • Flexible time off
  • Paid company holidays and paid sick time
  • Gender-neutral parental leave
  • Grandparent leave
  • Medical, dental, and vision coverage
  • 401(k) retirement plan with company match
  • Life and disability insurance
  • Health and dependent care FSA
  • Voluntary benefits (hospital, accident, critical illness)
  • Employee Assistance Program (EAP)
  • ARAG pre-paid legal
  • Nationwide pet insurance
  • Cancer Care program
  • Global business travel medical insurance
  • Home office allowance
  • Mobile phone reimbursement
  • Wellness coach
  • Wellness/gym reimbursement
  • Fertility coverage
  • Adoption & surrogacy reimbursement
Last updated Oct 22, 2026. Interested? Apply on the company site.
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