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Integrated Campaign Manager

SentinelOne· Demand Generation & Campaigns
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United States$108k - $149kFull-timePosted 2w ago

About the role

Integrated Campaign Manager responsible for owning the strategy behind SentinelOne's high-priority demand generation campaigns, coordinating across Product Marketing, regional leaders, and multiple channel teams to drive pipeline and measure performance.

Responsibilities

  • Own the end-to-end integrated campaign strategy, from creative brief through launch, optimization, and reporting.
  • Translate Product Marketing positioning into a cross-channel campaign architecture that connects awareness through pipeline.
  • Build and maintain the campaign calendar, managing timelines, deliverables, and dependencies across all internal stakeholders.
  • Partner with Campaign Leads and adjacent programs to identify cross-campaign opportunities and audience overlap.
  • Act as primary owner for campaign performance, managing the KPI dashboard and presenting results to Demand Gen leadership.
  • Work with Product Marketing to identify and activate campaign content assets at each funnel stage.
  • Provide messaging feedback and content direction based on performance signals and audience insights.
  • Plan with partner marketing and sequence partner activation to reinforce rather than compete with core campaigns.
  • Collaborate with regional marketing leaders to adapt campaigns to theater-level realities and KPIs.
  • Coordinate with paid media on media plans and audience targeting aligned with ICP and ABM accounts.
  • Continuously test and optimize ad creative, targeting, and spend based on data.
  • Own audience acquisition, promotion, and follow-up strategy for campaign webinars with the Webinars Team.
  • Partner with Email & Lifecycle Marketing to embed campaigns into nurture tracks and lifecycle journeys.
  • Ensure assets and activations are tagged, tracked, and attributable in Salesforce and Tableau.
  • Coordinate localization needs for priority markets and build campaign kits for regional activation.
  • Partner with ABX to build account-level targeting lists using 6sense or DemandBase signals.
  • Coordinate personalized campaigns for strategic accounts aligning marketing with SDR and sales outreach.
  • Track account-level engagement and pipeline for ABM accounts within the campaign.
  • Define campaign KPIs and establish regular reporting cadences.
  • Monitor funnel metrics and make optimization recommendations to the team.
  • Deliver performance readouts to Demand Gen leadership with data-backed budget, channel, and creative guidance.

Qualifications

  • 3–5 years of B2B marketing experience focused on integrated campaign management and demand generation.

Skills

Required:Integrated campaign managementCross-functional collaborationMarketing automation & CRMAnalytics & reporting

Benefits

  • Equity & Rewards: RSUs, ESPP
  • Time Off & Wellbeing: Flexible time off, paid holidays, parental leave, grandparent leave
  • Insurance & Financial Security: Medical/dental/vision, 401(k) with match, life & disability, FSA, voluntary benefits, EAP, legal, pet insurance, cancer care, travel medical insurance
  • Work Perks & Flexibility: Home office allowance, mobile reimbursement
  • Wellness & Lifestyle: Wellness coach, gym reimbursement, fertility coverage, adoption & surrogacy reimbursement
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About SentinelOne

AI-Powered Enterprise Cybersecurity Platform

SentinelOne unifies AI-powered endpoint, cloud, identity, and data protection—enhanced by our Security Data Lake for seamless and efficient cybersecurity.

CybersecurityAI SecurityEndpoint SecurityCloud SecurityAI-SIEMIdentity SecurityEDRXDR
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