Growth Marketing Manager - Paid Marketing
Hybrid (San Francisco, CA), Hybrid (New York, NY)$163k - $205kFull-timePosted 2w ago
About the role
First dedicated performance hire responsible for paid media strategy, execution, and machine-building to drive paid-attributed S1s and pipeline ARR in a PLG/B2B SaaS context.
Responsibilities
- Own paid media end-to-end
- Drive paid strategy and execution across Google Ads, LinkedIn Ads, Meta Ads, and emerging channels — keyword and audience strategy, bid management, creative iteration, and budget pacing
- Manage and optimize 7-8 figure annual paid budgets with rigor around CAC, pipeline influence, and LTV by segment
- Take clear ownership of paid-attributed S1s and pipeline ARR contribution, in close partnership with Demand Gen
- Build automated performance marketing systems — audience pipelines, creative testing frameworks, reporting infrastructure, and bid management — integrated into Hex's internal tools, repos, and agent harnesses
- Use Hex's own agentic features to build and document paid marketing use cases that drive meaningful ROI
- Run structured experiments across landing pages, audiences, creative formats, and bidding strategies; document learnings in a way the team can compound on
- Drive top-of-funnel paid acquisition to fuel the PLG motion — partner with Growth Product, Lifecycle, and Web to connect paid signups to self-serve activation and checkouts
- Partner with Brand Design on creative strategy and feedback loops; bring data to every creative conversation
- Stay ahead of emerging channels and AI-native campaign tools — and bring concrete experiments before you're asked
Qualifications
- 5–8 years in performance marketing, with direct ownership of 6– and 7-figure paid budgets
- Hands-on experience running Google Ads, LinkedIn Ads, and Meta Ads
- Background at a B2B SaaS, developer tools, or data infrastructure company preferred
- Experience building marketing automation and systems using tools like Clay, Zapier, HubSpot, and APIs
- Familiarity with both PLG and SLG funnels and how paid strategy differs across each
- Demonstrated use of AI tools — Claude, ChatGPT, Cursor, or similar — with concrete examples
- Familiarity with Salesforce for CRM and pipeline attribution context (nice to have)
Skills
Required:Paid media managementBudget managementMarketing automationAI tooling for marketingPLG/SLG funnel knowledge
Benefits
- competitive total rewards package
- market-benched salary & equity
- comprehensive health benefits
- flexible paid time off
Last updated Oct 25, 2026. Interested? Apply on the company site.
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