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Director, Digital & Performance Marketing

SentinelOne
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Hybrid (Remote / U.S.)$162.8k - $244kFull-timePosted 1w ago

About the role

Director level role focused on building a AI-first performance marketing engine to drive pipeline, revenue, and growth efficiency for SentinelOne, integrating audience, intent, creative, and data into a real-time growth system.

Responsibilities

  • Define and own the digital marketing strategy aligned to pipeline and revenue goals; translate business priorities into clear investment strategies, channel mix, and audience focus; inform planning and budgeting.
  • Build and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement; manage full funnel performance and multi-channel strategy (SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, programmatic OOH); optimize spend in real time using AI-driven bidding and budget allocation; ensure programs optimize pipeline quality and velocity.
  • Translate ICP, personas, and segmentation into actionable target audiences across channels; utilize first-party and third-party intent data; apply AI/predictive modeling to score accounts and surface signals; use CDP (e.g., Hightouch) to activate data; leverage identity resolution (e.g., LiveRamp) to extend match rates; collaborate with Marketing Ops and Data Analytics to operationalize signal-driven decision making.
  • Set the AI roadmap for digital marketing, pilot AI platforms for media buying, audience modeling, creative generation, and optimization; establish guardrails for responsible AI use; measure impact on CAC, pipeline velocity, and conversion; keep the team updated on AI capabilities.
  • Lead a structured experimentation framework across channels, creative, offers, and landing experiences; use performance data and AI analysis to identify drivers of success; evolve performance benchmarks.
  • Build, mentor, and lead a high-performing digital marketing team; foster accountability, experimentation, and continuous improvement; elevate capabilities across strategy, AI fluency, and data fluency.
  • Collaborate cross-functionally with Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing; align digital strategy with regional priorities; communicate performance and insights to Geo Leaders; translate global strategy into regional context.

Qualifications

  • 10+ years of experience in B2B digital or performance marketing, cybersecurity experience a major plus; enterprise SaaS or cybersecurity preferred.
  • Proven ability to define and lead marketing strategy, influence planning cycles, investments, and GTM.
  • Strong understanding of how digital marketing drives pipeline, revenue, and ROI; track record of measurable impact.
  • Deep expertise across paid media, audience targeting, and performance optimization.
  • Hands-on experience with AI-powered marketing tools (predictive bidding, AI creative generation, account scoring, etc.).
  • Experience with first-party/third-party intent data, account scoring, segmentation, multi-channel orchestration, and AI/ML-driven optimization.
  • Proficiency with modern martech stacks (e.g., Salesforce, Marketo, Demandbase) and translating data into insights.
  • Ability to build/transfrom digital functions into scalable, AI-enabled revenue engines; strong test-and-learn discipline.
  • Strategic and hands-on execution capability with ownership and accountability; strong communication and cross-functional collaboration skills.
  • Leadership experience, including mentoring teams and driving a culture of experimentation.

Skills

Required:Digital marketing strategyMulti-channel demand generationAI-powered marketing toolsData-driven decision makingLeadership & team development

Benefits

  • Restricted Stock Units (RSUs)
  • Employee Stock Purchase Plan (ESPP)
  • Flexible time off
  • Paid company holidays and paid sick time
  • Gender-neutral parental leave
  • Grandparent leave
  • Medical, dental, and vision coverage
  • 401(k) retirement plan with company match
  • Life and disability insurance
  • Health and dependent care FSA
  • Voluntary benefits (hospital, accident, critical illness)
  • Employee Assistance Program (EAP)
  • ARAG pre-paid legal
  • Nationwide pet insurance
  • Cancer Care program
  • Global business travel medical insurance
  • Home office allowance
  • Mobile phone reimbursement
  • Wellness coach
  • Wellness/gym reimbursement
  • Fertility coverage
  • Adoption & surrogacy reimbursement
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About SentinelOne

AI-Powered Enterprise Cybersecurity Platform

SentinelOne unifies AI-powered endpoint, cloud, identity, and data protection—enhanced by our Security Data Lake for seamless and efficient cybersecurity.

CybersecurityAI SecurityEndpoint SecurityCloud SecurityAI-SIEMIdentity SecurityEDRXDR
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